This advertisement has not loaded yet, but your article continues below. It also came with a price tag of about $1,500. You may remember 2013’s viral photo of Kim Kardashian, face smeared in blood, mugging for a selfie after receiving a “Vampire Facial.” The anti-aging treatment, where a patient’s own blood is withdrawn, spun in a centrifuge to create platelet-rich plasma, then re-injected back into their own skin, became immediately covetable.

In fact, much of the emphasis has been on using one’s own blood as a magical elixir that encourages the body to regenerate. It sounds a bit like something from last season’s American Horror Story, but the rise of blood as the 21st century Holy Grail is very real and rooted in the latest advances in modern science.įortunately, no one has been murdered by a deranged member of the aristocracy in this century’s pursuit of youth and immortality. Recently, the upper classes have become increasingly obsessed with using actual blood to keep themselves young, beautiful and vital. That’s why you might be a little apprehensive to learn about the latest blood thirst among the one per cent.